Welcome
to Giraffe!
Giraffe inspires brands to stand tall and stand out, using strategic thinking as the key to growth. Together we'll develop a clear and motivating brand story that will act as a strong strategic foundation to launch, reposition and innovate.
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I work in two different ways, either as a Consultant or a Coach.
In both cases I work collaboratively, responding to the needs of
an individual or a team versus following a set formula or plan.
I leverage my strategic expertise, creative problem solving skills and conceptual thinking to inspire and empower my clients with new-found knowledge and understanding of their brand.
My approach ensures that strategy inspires ideas and has
practical application to drive growth.
Giraffe's Approach and Services
Giraffe's approach has developed through my experience working alongside teams and individuals.
Here are my beliefs about how to effectively provide strategic support.
Knowledge powers transformation.
Meanngful and lasting strategic ideas are rooted in both internal and external knowledge of a brand.​
By providing access to strategic know-how and working along-side an individual or a team the best solutions can be found.​
Coaching
I guide solopreneurs, founders or individuals in
one-on-one coaching sessions to build their brand skills and develop their story. The end result can be a positioning statement or elevator pitch, a launch strategy, a Brand Identity or a Website.
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Most brands struggle with strategic clarity - they know they need to differentiate but can't see the path forward. Giraffe provides the perspective to cut through market confusion, helping you build brands that consumers or customers choose and competitors can't copy.
Simplicity and consistency are key to building growth.​
Strategy should inspire ideas, and should never be dry or stuck in a drawer.
Consulting
As a brand consultant I work alongside leadership or marketing teams to develop comprehensive brand strategies to launch, reposition or innovate. Differentiating a business and building a roadmap for success will help develop measurable growth whether a brand is in its early stages or well established.
Why Giraffe
While I originally chose the name Giraffe simply because I like Giraffes, I have come to realize over time how appropriate it is for the name of a brand and innovation consultancy. So many characteristics of good branding are comparable to that of a Giraffe's.
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A Giraffe's long neck is an essential look out, ideal for a brand that needs to keep an eye on the world it operates in
to ensure it stays relevant.
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No two Giraffes look the same, a Giraffe's unique patches distinguish it from the rest of the herd,
just like a brand wants to stand out from the crowd.
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WIth the largest heart in the animal kingdom it's easier to emotionally connect with others acting from the heart
to deliver an authentic perspective.
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And finally, a Giraffe returns to where it was born to give birth. A brand that knows where it comes from,
rooted in purpose and positioned well will always know where it is going.
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Clare Brophy
BRAND STRATEGY AND INNOVATION CONSULTANT
I'm an independent Strategist and live in Maplewood, New Jersey with experience in branding, advertising, innovation and design.​ I've helped build brands for Fortune 500 companies as well as smaller brands in the CPG, Wellness, Beauty and Food categories.
I'm a conceptual thinker with a passion for creating culturally relevant, distinctive brands. I founded Giraffe so I could do more of the work I love and less that I don't. So far it's working out...
Project Management Consultant, Small Business Owner
"Every detail of the coaching package that Clare/Giraffe provided and executed exceeded my expectations! As a new sole proprietor, my messaging was all over the place and I did not realize that a small business needed a consistent voice. Clare broke each step down into easily digestible tasks that helped me develop my entire brand story across a series of well thought out and executed sessions. I am so excited to work the outcome into my company and would highly recommend this package to all small businesses."
Innovation Lead, Medium Sized Manufacturing Firm
"Clare led our team through redefinition of three brands simultaneously. She had an ability to embrace the whole of the problem and propose three completely new paths that were built on authenticity and the shared experience of a very diverse group. I will consider myself lucky to work with her again."
Category Design Head,
P&G
“I was instantly impressed by Clare's ability to bring a diverse group of people together, often with different agendas, to deliver a high-quality product. She is a master at connecting dots across multiple stakeholders at varying levels of seniority, not only within the client's organization but with an external peer set as well (multiple agencies at the table together”
